Tokenomics for $MGT: Moongate’s Official Token

Moongate
4 min readNov 25, 2024

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Moongate is excited to unveil $MGT — the currency for attention and engagement on Moongate Protocol. $MGT plays a critical component in our mission to democratize engagement data and foster deep brand-consumer connections. This blog post will discuss the intricate role $MGT plays within Moongate.

Moongate — the engagement protocol for mass adoption

Moongate is the first attention asset protocol for real-world activations. The protocol consists of two layers: a utility layer where brands & creators can utilize to seamlessly deploy smart token campaigns, and a data layer whereby engagement data generated can be self-monetized.

  • Moongate Protocol has been built over the last 3 years, and has already been live for 15+ months. Over 3,800+ active brands / creators, including Binance, OKX, Token2049, EthDenver, Animoca, Wonderfruit, ComplexCon, Sony.
  • Thus far, we have helped generated well above 20M+ impressions across 4,500+ smart token campaigns, driving engagement between thousands of brands and 1.7M+ end users.

Engage-to-earn $MGT

  • $MGT can be earned (or ‘mined’) through brand-user connection and engagement. Select criteria are outlined below:

Token use cases:

  • $MGT will be adopted into the Moongate Protocol, and will have a number of critical use cases for key stakeholders.

For users:

  • $MGT holders are able to stake tokens to unlock various rewards, allocation for exclusive token drops, and have governance rights over key decisions in the direction of the protocol development
  • Users can also spend tokens to receive various in-platform upgrades (to increase token mining output) and acquire attention assets.

For creators:

  • Creators can utilize $MGT as reward to capture eligible users’ attention and engagement. This effectively becomes a more efficient way customer acquisition channel, enabling a new paradigm whereby the ad-spent goes directly towards the end-user (rather than any intermediaries)
  • Creators can also pay $MGT to create premium smart token campaigns with expanded functionalities, including but not limited to in-depth CRM, analytics, and improved discoverability.

$MGT Tokenomics

Summary

  • Token Ticker: $MGT
  • Total Supply: 1,000,000,000 $MGT
  • Contract Address: 0x3C6256F234Ba638E5883c46b3fEdb00ea2e66b8A
  • Initial Supply: 70,500,000 (7.05%)
  • Token distribution will be emitted over 38 months, with 55% of tokens going to the community.

Community & Ecosystem: 55%

  • 35% of the tokens have been reserved to promote community activities, ongoing engagement, and protocol growth. This includes a portion to be distributed to early supporters at TGE — a detailed post will follow describing the breakdown, a portion to reward active users of Moongate Protocol, and a portion reserved for marketing & growth initiatives. Community is at the heart of Moongate, and ongoing token rewards will be emitted to active participants, with full token distribution completed over a period of 38 months.
  • 20% of the tokens have been reserved for ecosystem development, including rewarding campaign creators and brands to grow and support the protocol. A small portion will also be allocated to Moongate as treasury support, including amounts for liquidity provision.

Strategic Participants: 25%

  • 25% of the tokens are reserved for strategic participants, including private & public investors, strategic partners, and advisors who have played a pivotal part in the development of Moongate Protocol. Tokens will be vested over a period of 24 months, beginning with a 6 month cliff, then released gradually over the subsequent 18 months.

Core contributors: 20%

  • 20% of the tokens are reserved for core contributors of Moongate Protocol. Tokens will be vested over 30 months, beginning with a 6 month cliff, then released gradually over the subsequent 24 months.

Token Emission Schedule

  • The initial circulating supply is 70,500,000 $MGT (7.05% of total token supply). $MGT will be distributed over 38 months, at which point all $MGT will be fully circulating with the majority allocated to the community. The release schedule is as follows:

Paving way for Moongate’s Future

$MGT will help accelerate the adoption of practical blockchain technology by the mass public, reshaping the future of attention economy. $MGT is going live on November 28 across multiple exchanges. Stay tuned for more updates!

Website: https://www.moongate.id/

Twitter: https://x.com/Moongate

Telegram: https://t.me/moongate_community

Medium Link: https://0xmoongate.medium.com/

Discord Link: https://discord.gg/MQkg4Fy9

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