Moongate, $MGT, and Everything You Need to Know Before Our TGE

Moongate
4 min readNov 18, 2024

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As we gear up for the launch of $MGT, here’s everything you need to know about Moongate — what we do, how $MGT powers our ecosystem, and how we’re changing the game for brands and consumers alike.

What is Moongate?

Moongate is an attention asset protocol designed for real-world activations. It empowers brands to issue smart tokens for access, rewards, and community engagement, while enabling consumers to own their engagement data as assets stored in their digital wallets.

Our unique data marketplace lets users selectively share their data with brands to unlock rewards, redirecting ad spend away from platforms like Google and directly into the hands of the end user. This creates a new, fairer value exchange model in the attention economy.

Core Features of Moongate

Moongate is built on four key features that make it simple for brands and users to engage meaningfully:

🎯 Moongate Campaign

A no-code tool that allows brands to launch smart token campaigns in under 10 minutes. It includes built-in CRM, marketing, and analytics to enable seamless integration of tokens into real-world use cases.

🪪 MoonPass

A self-sovereign wallet where users store their digital assets and engagement data. Each MoonPass comes with a reputation score that directly impacts the rewards and incentives users can earn from brands.

🎁 Moongate Rewards

A platform where users can claim rewards from brands offering incentives based on specific tokens or assets.

🚀 Moonpad

A tool for brands to launch memecoins tailored for their communities, helping boost user engagement and financial participation.

Tapping into Massive Markets

Moongate operates at the intersection of three major industries:

  • $65B Experiential Marketing: Enabling token-gated events that deliver deeper consumer insights.
  • $270B Ticketing & Loyalty: Using NFTs to prevent fraud, enable dynamic pricing, and create tradable rewards.
  • $1T Attention Economy: Monetizing user engagement data directly through our marketplace.

A Proven Product with Real Customers

Moongate isn’t just an idea — it’s a proven solution addressing real-world needs. By identifying critical gaps in how brands engage with consumers, we’ve built a platform that delivers measurable results for both Web2 and Web3 businesses.

  • Global Reach: Over 3,800 brands have used Moongate to power their campaigns, including industry giants like Binance, Sony, and Token2049.
  • Diverse Applications: Our protocol has been deployed for NFT ticketing, loyalty programs, and event activations, proving its adaptability across multiple use cases.
  • Measurable Results: Campaigns powered by Moongate have generated millions in transactions, on-chain engagement, and tangible ROI for brands.

Trusted Backing and Ecosystem Support

Moongate’s success is reinforced by the confidence of our investors and partners. Backed by top-tier investors such as CMCC Global, Penrose Ventures, Token Bay Capital, Newman Capital, Cogitent Ventures, and GBV Capital, Moongate is well-positioned to scale and innovate.

In addition to venture backing, Moongate has received ecosystem grants and strategic support from Binance/BNB Chain, Arbitrum, Polygon, and Avalanche, ensuring we’re plugged into the leading Web3 networks.

How Does $MGT Fit In?

$MGT is the engine powering the Moongate ecosystem. It facilitates campaigns, rewards, and engagement at scale.

Here’s what you can do with $MGT:

  • Staking: Unlock perks like discounts, increased launchpad allocations, and bonus earnings.
  • Payments: Use $MGT to purchase smart tokens and waive platform fees.
  • Governance: Participate in shaping the future of Moongate through key decision-making processes.

$MGT isn’t built on hype — it’s built on proven value, real product-market fit, and adoption by thousands of users and brands.

Airdrop and What’s Next

The snapshot for our first $MGT airdrop has been completed, capturing ecosystem-wide engagement to calculate allocations. Participation in Moon Odyssey, holding a Moongate Voyager Pass, and other actions have all been factored in.

But this is just the beginning. Moon Odyssey Season 2 is on its way, bringing new quests, rewards, and opportunities to qualify for future airdrops.

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