Leveling Up Engagement at TOKEN2049 Dubai with Moongate

Following our successful collaboration in Singapore, Moongate returned as the official engagement partner for TOKEN2049 Dubai — one of the most anticipated crypto gatherings of the year. This time, we expanded on the foundations of last year’s Quest app by introducing a brand-new leaderboard feature, driving even more competition, engagement, and fun.

Background

TOKEN2049 Dubai gathered crypto founders, builders, and leaders from around the world at Madinat Jumeirah, offering a vibrant space for networking, ideation, and community building. As one of the flagship events of the Web3 calendar, maintaining high engagement throughout the multi-day conference was essential — not just for the attendees, but also for the sponsors and ecosystem partners activating onsite.

Key Objectives

Moongate partnered with TOKEN2049 Dubai to achieve the following:

1. Drive Participation: Incentivize attendees to explore the venue, visit sponsor booths, and complete on-site activities and on-line quests.
2. Promote the TOKEN2049 Brand: Utilize ‘Llamapoints’ and official merchandise to enhance brand visibility.
3. Sustain Engagement Across Days: Use gamification and real-time progress tracking to maintain momentum throughout the event.
4. Enhance Sponsorship Value and ROI: Elevate sponsor visibility and maximize their return on investment by integrating their brands into interactive and engaging activations.
5. Promote Value-Accretive User Behavior: Encourage attendees to explore various sections of the venue, including low-density zones, and motivate them to complete tasks they might otherwise overlook, such as downloading the official Token App.
6. Introduce Competitive Motivation: Launch a new leaderboard feature to encourage friendly competition and increase quest completion rates.

Solution

Building on the success of our 2024 collaboration in Singapore, we implemented a revamped quest experience in Dubai, with several enhancements:

• Unified Quest System: All activities — from QR quests to social actions — were accessible in one white-labeled quest app tailored specifically for TOKEN2049, reducing friction and improving user flow.
• User-Friendly Experience: Attendees could effortlessly join quests, earn points, and redeem rewards simply by scanning their QR codes. The app supported social logins, allowing for quick and seamless sign-ins.
• Real-Time Leaderboard: We introduced a live leaderboard where users could track their progress and compete for top ranks. This new gamified layer significantly increased engagement duration.
• Flexible Reward System: Attendees earned points by completing quests and could redeem them for official merchandise — redeemable at designated booths.
• Sponsor-Friendly Admin Management Portal: TOKEN2049 had dynamic control over quest settings, reward limits, and redemption policies throughout the event.

Impact

The TOKEN2049 Dubai activation delivered strong engagement across the board:

• High Participation: 3,547 total completions, including digital and on-site quests
• Extensive Quest Completion: 2,685 completed quests generating 562,400 total Llamapoints
• Significant Rewards Earned: 862 redemptions, accounting for 422,050 redeemed Llamapoints

The new leaderboard proved especially effective — keeping attendees engaged, encouraging repeat participation, and adding a new layer of visibility to sponsor activations.

We’re proud to continue building alongside TOKEN2049 and look forward to unlocking even more interactive features in future editions.

Get in Touch

Stay tuned for more updates on our upcoming projects and collaborations. If you’re interested in learning more about how Moongate can enhance your event or brand experience, feel free to reach out to us.

Schedule a Demo: https://bit.ly/MoongateDemo

Check out our dApp: https://www.moongate.id/