Case Study: Enhancing Engagement at TOKEN2049 Singapore with Moongate

Background

TOKEN2049 Singapore stands as the world’s largest cryptocurrency conference, attracting over 20,000 attendees and featuring more than 700 partnering companies. Spread across four vibrant floors, the event is renowned for its lavish setup, engaging attendee experiences, and continuous entertainment. With such a massive scale, creating meaningful interactions and maintaining high engagement levels are crucial for both participants and sponsors.

Key Objectives

Moongate partnered with TOKEN2049 Singapore with five primary goals:

1. Increase Participation: Encourage attendees to take part in online quests and onsite activities.
2. Promote the TOKEN2049 Brand: Utilize ‘Llamapoints’ and official merchandise to enhance brand visibility.
3. Boost Engagement: Activate and sustain attendee interaction throughout both days of the event.
4. Enhance Sponsorship Value and ROI: Elevate sponsor visibility and maximize their return on investment by integrating their brands into interactive and engaging activations.
5. Promote Value-Accretive User Behavior: Encourage attendees to explore various sections of the venue, including low-density zones, and motivate them to complete tasks they might otherwise overlook, such as downloading the official Token App.

Solution

To achieve these objectives, Moongate implemented a comprehensive quest ecosystem through a white-labeled quest app tailored specifically for TOKEN2049. Here’s how the solution unfolded:

• Unified Quest System: All online quests and onsite activities were consolidated into a single, easy-to-navigate platform. This made it simple for attendees to participate without juggling multiple apps or systems.
• User-Friendly Experience: Attendees could effortlessly join quests, earn points, and redeem rewards simply by scanning their QR codes. The app supported social logins, allowing for quick and seamless sign-ins.
• Flexible Merchant Integration: TOKEN2049 was equipped with a dynamic app that allowed them to distribute points via QR codes at unmanned stations or by scanning users participating in activities. This flexibility ensured that engagement could happen anywhere, anytime, without the need for constant staff presence.
• Dynamic Management Portal: The organizer had the ability to modify quests, set participation limits, and adjust reward quantities on the fly. This adaptability was crucial for responding to real-time attendee behavior and feedback.

Impact

The collaboration between Moongate and TOKEN2049 Singapore yielded impressive results:

• High Participation: Over 1,500 participants engaged with the quest system, actively taking part in various activities throughout the event.
• Extensive Quest Completion: Attendees completed more than 6,000 quests, showcasing the system’s effectiveness in maintaining sustained interest and involvement.
• Significant Rewards Earned: A total of 1.3 million Llamapoints were accumulated by participants, with over 2,000 official prizes redeemed. This not only incentivized participation but also reinforced the TOKEN2049 brand through tangible rewards.

Conclusion

Moongate successfully enhanced the attendee experience at TOKEN2049 Singapore by creating an integrated and flexible quest ecosystem. By focusing on user-friendly design and adaptable features, Moongate helped drive high levels of participation and engagement, ultimately promoting the TOKEN2049 brand in a meaningful and memorable way. This case study highlights the potential of tailored engagement solutions in large-scale events, paving the way for future collaborations that prioritize attendee interaction and satisfaction.

Building on the success of TOKEN2049 Singapore, Moongate is already in discussions to introduce new and innovative activations at upcoming conferences, including TOKEN2049 Dubai and SuperAI. Stay tuned to see the exciting developments we have planned!

Get in Touch

Are you a brand, event organizer, or conference planner looking to elevate your engagement strategies? Connect with us or schedule a call to discover how Moongate’s innovative suite of features can transform your events into unforgettable experiences. Explore our other case studies to see the full range of solutions we offer and learn how we can help you create impactful and memorable events.

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