Case Study: Driving Attendee Engagement at Animoca Brands’ GEN3 Playground Event

Last week we had the honor to be a part of the GEN3 Playground event in Hong Kong, hosted by Animoca Brands. This event marked Hong Kong’s first consumer Web3 festival, bringing together lifestyle, culture, entertainment, and gaming in an unmatched, vibrant atmosphere at the iconic K11 MUSEA. We are thrilled to share how Moongate played a role in enhancing attendee engagement during the event.

The Challenge: Driving Engagement and Gathering Insights at Large-Scale Events

Traditionally, large-scale events and conferences face challenges in:

• Engaging Attendees: Encouraging visitors to interact meaningfully with multiple brand booths.
• Data Capture: Collecting and analyzing visitor data for brands to understand attendee behaviors and preferences.
• Measuring Impact: Assessing the effectiveness of brand activations and ROI on event participation.

Moongate’s Solution: An Interactive Quest and Reward System

To address these challenges, Moongate developed a comprehensive quest and reward system tailored for GEN3 Playground. Our solution aimed to:

Motivate Attendees to Explore and Engage:

• Gamification: Introduced fun and interactive quests that incentivized attendees to visit various booths.
• Point System: Attendees earned points for participating in activities at each booth.
• Rewards Redemption: Points could be exchanged for exclusive physical prizes, enhancing the value of engagement.

Provide Brands with Valuable Insights:

• Data Analytics: Captured detailed engagement metrics for each booth.
• Visitor Behavior Tracking: Analyzed attendee interactions to understand preferences and popular attractions.

Impact and Engagement

Enhanced Attendee Participation

• High Engagement Rate: Over 50% of attendees actively participated in the quest system, actively visiting booths across the event.
• Increased Booth Traffic: Brands saw a significant uptick in visitors, with attendees motivated to complete quests.
• Positive Attendee Feedback: Participants reported a more enjoyable and immersive event experience.

Valuable Data for Brands

• Comprehensive Data Collection: Brands received detailed reports on attendee interactions.
• Insights into Engagement: Identified which activities resonated most with the audience.
• Informed Decision-Making: Data empowered brands to refine their strategies for future events.

Reward Distribution

• Over 500 Prizes Redeemed: Demonstrating strong attendee interest and participation.

Why This Matters: A New Standard for Event Engagement

Moongate’s quest and reward system addresses a critical need in the event industry:

For Attendees:

• Engagement: Transforms passive event attendance into an active, rewarding experience.
• Exploration: Encourages discovery of new brands and technologies.
• Value: Provides tangible rewards for participation.

For Brands:

• Data-Driven Insights: Access to actionable data that was previously difficult to obtain.
• Improved ROI: Enhanced ability to measure the effectiveness of event participation.
• Direct Audience Interaction: Opportunities to build relationships with engaged attendees.

Shaping the Future of Events with Moongate

Our collaboration with Animoca Brands at GEN3 Playground showcases the potential of integrating gamified systems to elevate both attendee engagement and brand value at large-scale events. By addressing the traditional challenges of driving participation and capturing data, Moongate is setting a new standard for how events can deliver mutual benefits to all stakeholders.

Join Us on Our Journey

Stay tuned for more updates on our upcoming projects and collaborations. If you’re interested in learning more about how Moongate can enhance your event or brand experience, feel free to reach out to us.